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Looking for promotional products? You've come to the right site! Whether you are looking for a specific item or just browsing for ideas, our site is your one-stop source. Read More Product of the Day Brooklyn Tote With Cotton Web Strap CPN-558601934 You'll be all set for a day out on the town with this handy carrier! Our Brooklyn Tote bag is made of 18 oz. super heavy canvas material, measures 10.5"H x 13"W x 6.5"D and features a zip top closure and cotton web shoulder straps for a comfortable carry. Choose from a variety of product colors and customize each bag with an imprinted company name, logo or message for guaranteed brand exposure when used! $49.00 and up How to Master SEO in the Digital Age Chris Rodgers, CEO & founder of Colorado SEO Pros, answers five important questions in this short Q&A. Q: How do Siri and Alexa affect SEO? A: Hugely. Voice search through virtual assistants has grown rapidly in recent years. People used to retrieve information by typing into a search bar, but now they’re simply speaking into their phone. It’s quicker and easier and companies need to adapt to it. Make sure your website contains keywords that will match frequently asked questions, such as directions, hours and prices. Chris Rodgers is the CEO & founder of Colorado SEO Pros , a boutique digital marketing agency that specializes in SEO strategies for small and mid-sized organizations. Rodgers and his team help clients, ranging from international enterprise corporations to local technology startups, with improving search rankings, organic traffic and website conversions, and quantify results with ongoing analysis and reporting. Q: What’s the most common mistake businesses make when it comes to SEO? A: Waiting until you think you need SEO. It works best if you do it over a long period of time. If you have a big budget and want quick results, you’re better off just investing in paid searches. But if you’re in it for the long haul, you should hire an SEO agency or specific consultant to guide you. Think of it as a completely outsourced process. Of course, good content is essential to succeeding with SEO. Q: What’s the hottest SEO trend right now? A: Mobile continues to grow, specifically in search and global internet traffic. The majority of web searches in the U.S. are conducted through mobile devices. As comfort level with it increases, consumers are shopping via mobile rather than going to brick-and-mortar stores. Businesses of any size need to be where their customers are, so making your site mobile-friendly is vital. Q: For companies that have focused their efforts on web development during the coronavirus pandemic, can you explain why SEO is important? A: People think brand experience starts when someone goes to a website, but it really starts in the search. If you’re interacting with a brand for the first time, you don’t download its app or check its social media. You go through Google to find it. Younger people expect to have the information they’re looking for quickly and accurately. If they can’t get that, they’re not likely to engage with the brand again. Q: Can SEO help business professionals on the job hunt? A: Absolutely. Do research on the position you’re applying for. Look at the job descriptions on multiple websites. Note unique keywords that keep popping up. You want to match your resume to those keywords. With more companies relying upon technology for the hiring process, you’ll have a higher likelihood of getting through the tracking system. After all, you can’t expect companies to have one person reading through thousands of applications for a single position. Read More How to Improve Facebook Ad Performance Eager to attract new customers when the pandemic economy has made them a premium? Strategic use of Facebook ads can help. 1. Develop a Facebook Ad Funnel: Charlie Lawrance, founder and CEO of digital marketing agency Gecko Squared, says a successful Facebook ad funnel consists of several stages: awareness, engagement and website remarketing. The awareness stage is about introducing audiences to your brand – something best achieved through educational or entertaining content-based ads, Lawrance says. The engagement remarketing stage centers on getting audiences to consider your products and services; ads that offer a special promotion can be especially effective here. Target these ads at people who engaged with your awareness content. With website remarketing, the objective is to engage with people who have already clicked through to your landing page, Lawrance says. Ads at this stage should restate the offer you issued in the engagement phase, but should additionally include elements like testimonials or a sense of urgency and even fear-of-missing-out. Reminder-style ad content that reiterates the limited-time nature of the offer from the engagement stage can do well in this phase. 2. Create a Custom Schedule: Spraying ads all over at various times isn’t wise. It can wear out target audiences (campaign fatigue) and significantly drive up your cost-of-customer-acquisition. Prevent this by honing your approach. Define the audiences you want to reach and target ads to them at specific times when they’re most likely to engage. 3. Ensure Your Landing Page Delivers on Its Promise: Your ad must have a hook – an enticement that appeals directly to the prospects with whom you want to connect. However, this will only help you achieve your goal of getting the prospect into your pipeline if the landing page to which your ad directs traffic is in sync with the promise made in the ad. Otherwise, you might earn clicks but no new customers. 4. Try Shorter Video Ads: Given the quick-hit, scroll-on nature of social media, some evidence suggests that shorter, video-driven ads could be especially effective. Consider this case study: “Champs Sports tested 30-second and six-second video ads to see which was more effective,” Facebook reports. “In this instance, the six-second ads delivered an 11% increase in estimated ad recall, 12% increase in return on ad spend and 271% increase in video completion rate — proving to be most effective in driving results for the brand. The six-second ads also resulted in incremental lift across several other key metrics including conversion rate, average purchase value and click-through rate.” Facebook accounts for 80.4% of U.S. social referral share to e-commerce sites. (eMarketer) 5. Experiment With Your Audience: On Facebook, a “Lookalike” audience is a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers. To get your Lookalike effort going, choose a source audience based on information pulled from elements like fans of your Facebook page and the pixel or code that’s on your website. The pixel co...